1. Marketing is a process which aims at _______. Selling products
Maximizing
profits
Satisfying customers
Producing
2. “Many people want a BMW but only a few are able to buy”, is an example
Need
Want
Demand status
3. _____ is
the father of modern marketing.
Peter
Drucker
Philip Kotler
Adam
Smith
Henry
Fayol
4. Marketing
is ______
Art Science
Both Neither
5. The buying process starts when the buyer recognizes a _________. Product
an advertisement for the product a salesperson from a previous visit problem or need
6. ______ refers to collecting goods of the same type from various sources
of supply. Buying
Selling
Assembling Financing
7. Which
function helps in place utility ?
Transportation Financing Risk bearing Selling
8. Which function gives “time utility”? Transportation
Financing Risk bearing
Warehousing
9. The standardised grade name for agricultural product is _________.
Agmark
ISI Aavin
BIS
10. Aggressive selling is a characteristic of which of the following concept
of marketing? Select correct option:
Production concept Marketing concept
Selling
concept Product concept
11. Adding
new features to a product is advocated by which of the approaches?
Product Approach
Production
Approach
Marketing
Approach
Selling
Approach
12. One of the key tasks of marketers is ____________ and to create consumer
perceptions that the product is worth purchasing.
To make products easily visible and available To promote sales of
products
To differentiate their products
from those of competitors To do marketing surveys
13. Which one
of the following BEST describes the human need?
Food French-fries Burger Pizza
14. ______
provides fast and accurate marketing information.
Marketing
Information System Management Information System
Maintenance Information System All of the above
15. _____ includes the complete analysis of the market. Marketing Research
Management Research Maintenance Research All of the
above
16. ______ is
a function of physical supply.
Transportation
Financing
Risk
bearing
Selling
17. _______
is a means to reduce risk.
Insurance Financing Risk bearing Selling
18. The word “market” is derived from the latin word ______. Marketing
Marcatus Marque
Markatus
19. Stock exchange of Mumbai is an example for_______.
Perfect
market
Manufacture
market
Imperfect
market
20. ________is a connecting link between the consumer and the
producer.
Marketing
Selling
Consumption
Buying
21. Anything that can be
offered to a market for attention, acquisition, use, or consumption that might
satisfy a want or need is called a(n):
Idea.
Demand.
Product.
Service.
22. The most
basic level of a product is called the:
Core product. Central product. Fundamental product.
Augmented
product
23.A(n)
_____ product exceeds customer expectations.
Strategic
Superior
Augmented
Anticipated
24. Identify the products that the customer usually buys frequently and with
a minimum of comparison and buying effort.
Specialty
Convenience Unsought Augmented
25. Bread and
milk are which kind of products?
Specialty
Products
Convenience products
Shopping
products
Unsought
products
26.Which of the following is NOT
included in product decisions?
Styling
Brand
name
Warehousing
Packaging
27. If actual performance of the product exceeds the expected performance of
the product, Then customer is ___________________
Satisfied Dissatisfied
Delighted Neutral
28. Who
pioneered sachet strategy in shampoos?
Clinic
plus
Chik
Sunsilk
Dove
29. Which of the following is a name, term, sign, symbol, design, or a
combination of these, that identifies that maker or seller of a product or
service?
Label Co-brand
Brand Product
30. The _____
identifies the product or brand.
Container
Label
Advertisement
Warranty
31. There are ____ stages in product life cycle.
One
Two
Three
Five
32. FMCG stands for____
Functional
mid priced consumer goods
Fast moving consumer goods
Financial
moving consumer goods
Fast mid
priced consumer goods
33. ______ ensures protection against leakage.
Grading
Standardizing
Packaging
labelling
34. _______
is a bundle of utilities.
Product Price Promotion
Physical
distribution
35.Price is the only element in
the marketing mix that produces:
Fixed
cost
Expense
Variable
cost
Revenue
36. The skimming, penetration, bargaining and bundling are decided in the
______________ of the Marketing Mix strategy.
Price Decisions Place Decisions Product Decisions Promotion Decisions
37. Rs.
199.99 is an example for _______ pricing.
Skimming
Penetration
Odd
Even
38.________ pricing is the
approach of setting a low initial price in order to attract a large
number of buyers quickly and win
a large market share.
Skimming
Penetration
Psychological
Cost
based
39. Markup pricing is also called as __________. Cost pricing
Marginal
priced
Cost plus
pricing Cost based pricing
40. Customary
pricing is adopted for ________.
Confectionary Railways Shoes
All the
above
41. Which of the following is NOT considered a type of reseller? Wholesaler
Retailer
Manufacturer Distributor
42. Which of the following 4Ps of marketing mix involves decisions regarding
channels coverage, assortments, locations, inventories or transports?
Product Price
Place Promotion
43.Flipkart, Amazon are examples of _______.
Departmental stores
Chain stores Co-operative stores
Online stores
44. Which of the following takes place at retailer’s end? Promotion
Placing Pricing
Exchange
45. Manufacturer à Consumer is an example for______
level channel.
Zero One Two Three
46.Manufacturer à Wholesaler à Retailer à Consumer is an example for______
level channel.
Zero
One
Two
Three
47. Manufacturer
à Retailer à Consumer is an example for______
level channel. Zero
One Two Three
48. Manufacturer
à Wholesaler à Agent à Retailer à Consumer
is an example for______ level channel.
Zero One Two
Three
49. ______
sells to the ultimate consumer.
Wholesaler
Agent
Retailer
None of
the above
50. Mail
order system is an example for _____ level channel.
Zero One Two
Three
51. The word promotion originates from the latin word ______.
Promov
Promovere
Promote
Promota
52. “How are you telling consumers in your target group about your product”
This question belongs to which marketing concept?
Product Price Place
Promotion
53. The promotion “P” of marketing is also known as ________.
Product
Differentiation
Distribution
Cost
Communication
54. ______ involves mass communication.
Personal
selling
Sales
promotion
Advertising
Publicity
55. AIDAS
theory of selling is related to ______.
Personal selling Sales promotion Advertising Publicity
56______ involves a face to face
oral presentation.
Personal selling
Sales
promotion
Advertising
Publicity
57. _______ involves paid form of non personal presentation and promotion of
ideas. Personal selling
Sales
promotion
Advertising Publicity
58. Free
samples is given to consumers in case of ______.
Personal
selling
Sales promotion
Advertising
Publicity
59. Samples, coupons, contests are part of ______. Personal selling
Sales promotion Advertising Publicity
60. ______ arranged at exhibitions or trade fair encourages the buyers to
try and buy the product. Samples
Coupons Contests
Demo
61. The
aggregate of consumer for a given product is called_____.
Market
Marketing
Manufacturing
None of
the above
62. Dividing the market into distinct groups of buyers with different needs,
characteristics or behavior is ____________.
Diversification Distribution
Segmentation Saturation
63. Women’s
era, Aval vikadan represent _________.
Geographic
segmentation
Demographic segmentation
Psycho
graphical segmentation
Behavioural
segmentation
64. Age, income, gender are grouped under______. Geographic segmentation
Demographic segmentation
Psycho
graphical segmentation
Behavioural
segmentation
65.Life Style, personality,
attitude are grouped under_______.
Geographic
segmentation
Demographic
segmentation
Psycho graphical segmentation
None of
the above
66. _______ is the process of dividing a heterogeneous market into
homogeneous sub markets. Market Diversification
Market
Distribution
Market Segmentation Market Saturation
67. Consumers
who always buy the same brand are called ______.
Hard core loyals
Split
core loyals
Shifting
loyals
Switchers
68. Consumers who always loyal to two or three brands are called ______.
Hard core loyals
Split core loyals Shifting loyals Switchers
69. Consumers who shift from one brand to another are called ______. Hard
core loyals
Split
core loyals
Shifting loyals Switchers
70. Consumers who show no loyalty to any brand are called _______. Hard core
loyals
Split core loyals Shifting loyals
Switchers
71. What are the activities that form a part of the marketing
mix.(the 4ps)
Product, price, production, place
Packaging, point, price, place
Product, price, promotion, place
Product, price, production, packaging
72.
Give the stages in product life
cycle?
Introduction, downfall, upfall, saturation, decline
Introduction, growth, maturity,
saturation, decline
Introduction, starter, growth, maturity, decline
Introduction, starter, growth, saturation, decline
73. At a fast-food restaurant, what is marketed? Goods
Service
Both
None of
the above
74. _____________ is the smallest
retailing unit.
Convenience store
Grocery store
General store
Departmental store
75. What is marketing?
Setting up a market stall
Buying as many products as you can
Selling as many products as possible
Identifying and satisfying consumer needs and wants
76. Market information
means Knowledge of
industries
Knowledge of households
Knowledge of customers‟
tastes
All of these
77. Direct Marketing
means Advertisements
Banners
Face-to-face selling
Selling by all staff
78. Colgate
is a product of ______.
Palmolive Hindustan Unilever P & G Cavinkare
79. Kitkat isa product of ______. Cadbury
Nestle Parle Britania
80. Sunfeast is a product of ______. Hindustan Unilever
ITC Britania Parle
81. What is the basic property of a service which makes it different from a
product. Shape
Size
Very
expensive
Intangibility
82. A_____ is an intangible product involving a dead, a performance or an
effort that cannot be physically possessed.
System
Service Society Activity
83. ________
is the feature of service.
Tangibility
Intangibility
Separability
Homogeneity
84. A ______ is a set of all
product lines and items that a particular seller offers for sale.
Product mix
Product
line
Product
width
Product
length
85._______ refers to the total
number of items in its product mix.
Product
mix
Product
line
Product
width
Product length
86. ______ refers to the number of product lines offered by the company.
Product mix
Product
line
Product
width Product length
87. _______ refers to the average number of items offered by the company in
each product line. Product mix
Product depth Product width Product length
88. ________
refers to how closely the various product lines are related.
Product
mix
Product consistency
Product
width
Product
length
89. ______ is
a part of the product, which carries verbal information about the product.
Label Brand Trademark Package
90. _______
is legal and indicates ownership of the product.
Label
Brand
Trademark
Package
91. The Consumer protection act was
enacted in_______.
1985
1988
1987
1986
92.The
Consumer protection act extends to
The whole India
The whole India except Nagaland tribal area,
The whole India except Nagaland tribal area and Jammu and
Kashmir
The whole India except Jammu and
Kashmir
93.The
following is not a consumer.
The insurance company
A licensee to run a phone
A lottery ticket holder
All the above
94.Members of state
consumer protection council should not exceed Two
Five
Ten
Three
95. The chairman of the district consumer protection council
is District magistrate
Collector of the
District MP of the district
None of these
96.President
of district forum is
Collector of the district
A person who are qualified as advocate
A person who are
qualified to be a district judge None of these
97. Jurisdiction of district for is rupees
Exceed twenty lac
exceed 50 lac
twenty to fifty lac
98.Any person aggrieved by an order made by
the District forum may prefer an appeal such order to the State commission within
60 days
90 days 1 month
Thirty days
99. The complaint shall ordinarily be decided within
Twenty one days from the date on
which the complaint was received
Thirty days from the date on which the complaint was received
Forty five days from the date on which the complaint was
received
No time limit
100. Some ways and means of
consumer protection followed in India include
Lok
adalats
Public
interest litigation
Redressal
forums and consumer protection councils
All the above
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